EPR & Sustainability: What Actually Works
How to communicate your EPR and sustainability efforts to customers and stakeholders — simple, credible messaging.
Communicating EPR and sustainability efforts builds trust with customers, investors and regulators. Here’s what works.
Be specific - Instead of “we are sustainable”, say “we are registered under CPCB EPR for plastic packaging and meet our annual targets through PRO partnerships and recycling certificates.” - Mention waste categories (plastic, e-waste, battery, etc.) where you comply.
Use evidence - Reference CPCB registration number, annual returns filing and certificate procurement. - Share progress on EPR targets (e.g. “X% of packaging waste channelled for recycling”).
Keep it simple - Avoid jargon. Explain EPR in one line: “We take responsibility for the packaging we put in the market by ensuring it is collected and recycled as per government rules.” - Link to your sustainability or EPR page for details.
Integrate with existing channels - Add a short EPR/sustainability line in your website footer, product packaging or annual report. - Brief your sales and support teams so they can answer basic questions.
Credible, clear messaging supports both compliance and brand reputation.